COIMBATORE: Coimbatore-based Jagannath Textiles has forayed into men's innerwear segment, launching products in the brand name “Crusoe”.
Chief Marketing Officer of the company Abhishek Tibrewal has said in a release that the product was launched on a pilot-basis a few months ago.
These were now available in multi-brand outlets.
Crusoe product range included boxer shorts, vests and briefs in woven, knitted and printed materials.
The high-end range called XTREME had designs from adventure-related activities such as surfing and sky diving.
The products were for those aged between 16 and 35 and were priced between Rs. 100 and Rs. 350 a piece.
Exclusive Crusoe branded outlets would be launched soon. The company recently launched T-Shirts and terry towels.