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India-theme festivals a big hit abroad

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The Ganesha replica atop the entrance to Macy’s retail store in San Francisco.
The Ganesha replica atop the entrance to Macy’s retail store in San Francisco.

M. Dinesh Varma

Chennai: When the Indian diaspora celebrate Independence Day next month, they are likely to be joined by people with little or no connection to India.

India-theme festivals, these days, generate followers across the world. Recently, an Indian visitor to the U.S. from the city recounted her bewilderment at seeing a 20-foot Ganesha replica at a Macy’s superstore in San Franciso’s Union Square. The mall had put up the replica as part of a flower show on the theme, ‘Imagine India’ and the crowds latched on to the mood, said Ranjini Manian, CEO of Chennai-based Global Adjustments.

The training company featured the Macy’s experience in the June issue of its free mailer magazine ‘At a Glance’ published from Chennai. By a coincidence, the hyper mall got wind of it and has placed express orders for at least 150 copies when it organises India’s Independence Day celebrations next month.

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