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Indian dancers in U.S. get a helping hand

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NEW MARKET: Artificial jewellery from Coimbatore is being sourced by an online trading company in the U.S., which sells them to Indian dancers there. Photo: M. Periasamy
NEW MARKET: Artificial jewellery from Coimbatore is being sourced by an online trading company in the U.S., which sells them to Indian dancers there. Photo: M. Periasamy

M. Soundariya Preetha

COIMBATORE: Many Indians living in the United States evince keen interest in learning and performing traditional Indian dances such as Bharatanatyam and Kuchipudi. But, without right costume and jewellery, they cannot perform these items on stage in alien land.

Thanks to online trading, shopping has now become easy, no matter where they live. An exclusive online trading company, which offers Bharatanatyam and Kuchipudi costumes, jewellery, accessories and music CDs, has come as boon for the aspiring dancers.

Andal Balu, residing in the U.S. for the last 23 years, and owner of www.eshubham.com, says hers is a one-stop shop for the entire range of dance products. The trading company sources costumes and jewellery from India through Abirami Technologies, its facilitating company in Coimbatore. It stores the items in its warehouse in the U.S. and sells them to Indians there.

Procurement problems

Ms. Balu says many Indian children in the U.S. learn the traditional dances. Some teachers, who went to the U.S. 10 or 15 years ago, have all the jewellery or accessories with them. However, not all new generation teachers have these. So, the goods are got through friends or when the family comes down to India. Some things are also ordered online. But, the shipment is expensive and takes a longer time.

At eshubham, which was started four years ago, the goods are supplied even the next day to a buyer in the U.S., if needed. "The customer also has a lot of choices. For instance, they can have custom-made costumes, a range of accessories and jewels to choose from."

In the case of custom-made dresses, these are stitched in Chennai and shipped to the U.S. The company plans to add Kathak and Odissi costumes and jewellery to its trading list.

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