The Chennai-based radio station is set to rock the city
MADURAI: Stay tuned … One more FM will rock the Temple City from October 1 with its local-flavoured programmes and music.
Hello 106.4 FM, a Chennai-based radio station, will provide an uninterrupted supply of quality entertainment and information.
Rajeev Nambiar, president and chief operating officer, said: “We are thrilled and proud to launch our radio station in Madurai. Markets down south are crucial as the penetration and reach of radio is high and competition is limited. We are looking forward to engaging effectively with our listeners here.”
With its round-the-clock programmes, the FM will air the best of popular and contemporary numbers, news nuggets, useful tips and information in the form of tales and trivia, special interviews of successful women and a lot more, said Mr. Nambiar.
He told a press conference here on Saturday that the programmes had names with local flavour such as ‘Aathichudi,’ ‘Sillunu oru kalai,’ ‘Avasarakozhi-008,’ ‘Vaigai thandora,’ ‘Pallankuzhi,’ ‘Ival’ and ‘Jihar thanda.’
Daily, the FM station will begin its service with M.S. Subbulakshmi’s ‘Suprabatham’ at 5 a.m., besides broadcasting ‘Tamil Thai Vaazhthu’ and ‘Tirukkural’ set in a new tune.
“The FM has scored the music for ‘Tamil Thai Vaazhthu’ and ‘Tirukural,’” he said and assured that Hello FM jockeys would speak good Tamil.
The Madurai station will function with 14 professional local radio jockeys, familiar with the spirit of the city. On the day of launch, the station will give 1,064 gold coins to lucky winners throughout the day for right answers to questions asked.
Hello FM will be initially available round-the-clock for listeners within a 50 km to 70 km radius and it will soon be extended to Tiruchi, Coimbatore, Puducherry, Tirunelveli and Tuticorin.