Technological innovation and identification of new products are essential to tap markets and expand customer base of self-help groups (SHG). Fill the massive vacuum created by total ban on plastic items in the market with a new, cheap and easily available products, said Collector M. Vallalar.
He was inaugurating a training programme on ‘Effective marketing of SHG products' here on Thursday.
The Centre has banned plastic bags of less than 40 microns. (Earlier, they had banned plastic items of less than 20 microns.) There would be a huge demand for alternative products such as paper bags and cups. The SHGs should take initiative and flood the market with new products before private companies take over the newly created market, he added.
The Collector said that SHGs should go in for a massive production by maintaining high quality standards.
The district administration had arranged a tie-up between management institutions and SHGs to assist the latter in marketing. Organic farming was another viable business potential area for rural SHG women. Demand for vegetables grown in a natural or organic method was high among urban consumers. “Effective participation of members is more important than adoption of any modern techniques and methodologies in production and marketing,” he added. R. Ramesh, Assistant General Manager, National Bank for Agriculture and Rural Development, said that corporate thinking was essential for SHGs to go to higher level and develop a sustainable business.
R. Arjun Muthaiah, Lead Bank Manager, said that potential was high for manufacturing coir-based products like mats and ropes. Raw materials were available in large scale at cheaper rates.