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Giving tier-2 students that extra edge

Staff Reporter
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‘Focus is on building the confidence levels of the students’

Empowering them:Arun Anant (second right), Chief Executive Officer, Kasturi & Sons Limited, takes a look at the facilities at the ‘Aura Knowledge Center’ which he inaugurated at Park College of Engineering and Tekhnology in Kaniyur, near Coimbatore, on Wednesday. (from left) P.V. Ravi, Chairman, Park Group of Institutions, and Anusha R. CEO, Park Group of Institutions, are in the picture.—Photo: K. Ananthan
Empowering them:Arun Anant (second right), Chief Executive Officer, Kasturi & Sons Limited, takes a look at the facilities at the ‘Aura Knowledge Center’ which he inaugurated at Park College of Engineering and Tekhnology in Kaniyur, near Coimbatore, on Wednesday. (from left) P.V. Ravi, Chairman, Park Group of Institutions, and Anusha R. CEO, Park Group of Institutions, are in the picture.—Photo: K. Ananthan

While the focus all along had been on addressing the lack of communication skills in students that was thought to be a major hurdle in merging the gap between the demand of the industry and the supply of institutions, here is an organisation that believes that the real hurdle is the lack of confidence.

With this premise, Chennai-based Aura Mediatech Services Private Limited is providing the Aura Network to make engineering students in tier-2 and tier-3 cities industry-ready. And, this it does based on the social passive learning technique. The Aura Network encompasses Aura TV, Aura Web, and Aura Campus.

The initiative that kicked off in 2011 in Chennai, has in its fold institutions in Tiruchengode, Madurai, and Dharmapuri. The latest one in the list and the first in Coimbatore was launched at Park College of Engineering and Tekhnology on Wednesday by Arun Anant, Chief Executive Officer, Kasturi & Sons Limited.

Explaining the concept, Arun Bharathi, Chief Executive Officer and Founder, Aura Mediatech Services Private Limited, said the focus was on building the confidence levels of the students. The programmes on the TV and Web were designed with this in mind. “The programmes are screened for three hours a day during breaks and when the students are free in between classes. There are 25 different kinds of programmes of short duration to hold the attention of the students. The Aura Web can be accessed anytime by the students using separate login IDs. The Aura Campus is where the digital handholding gives way to the physical. Industry representatives are made to interact with the students that will build their confidence levels and give them an insight into the latest in the industry,” he said.

The social passive learning technique was meant to give the feel to students that learning happened in a passive manner without them realising that they were doing so. Mr. Anant said that this was an initiative that could be used as a tool to scale up education in India. Cautioning students against adhering to stereotypes, he urged them to think out of the box. To survive in a competitive world it was essential to break away from stereotypical thinking and living, he added.

“With more than 50 per cent of India consisting of youth, the competition from your age group and your juniors will be very high. Possessing high levels of confidence is more important that getting an answer right. Make use of the many available opportunities well, but do not get carried away by them,” Mr. Anant said.

P.V. Ravi, Chairman, and Anusha R., Chief Executive Officer, Park Group of Institutions, spoke.

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