K. Lakshmi

The recent festivity was for ‘Chirutha,’ in which Ram Charan Tej plays the lead

CHENNAI: Theatres in the city that screen Telugu films of late are marked by fanfare and huge billboards on the day of film’s release.

Fans of Telugu actors indulge in elaborate celebrations to rejoice the film’s release on the same day as in Andhra Pradesh. Staff of city theatres observed that such enthusiasm by Telugu film fans associations emerged in the city in the last five years.

The recent festivity in the city was for the much-awaited film, ‘Chirutha,’ with debutant actor Ram Charan Tej, son of matinee idol Chiranjeevi, in the lead. Several fans who thronged the theatres burst firecrackers and distributed sweets to celebrate the release.

A staff of the Casino theatre said the merriment was almost on par with the celebration for Tamil movies. Huge billboards were also put up by members of Telugu film fans association to cheer the movie. However, most of these fans associations that are formed by a group of youngsters or college students are short-lived.

Earlier, the students used their college names in the billboards. After they faced disciplinary action from their colleges, they had formed associations, he said.