A special drive to eradicate parthenium weeds was launched at Perur village near Tiruchi by Collector Jayashree Muralidharan on Tuesday.

The Collector also inaugurated an awareness rally organised as part of the drive. Speaking on the occasion, Ms.Muralidharan emphasised the need for adopting an integrated approach to eradicate the weed menace.

She also explained the harmful effects of the weeds for both crops and human beings. A demonstration on the procedure to be adopted for destroying the weed was organised on the occasion.

The process of converting parthenium weed into bio-manure was explained.

M.Paranjothi, former MLA, J.Sekar, joint director of agriculture,were among the officials present on the occasion.