N. Anand

CHENNAI: As part of its Platinum Jubilee celebrations, Co-optex will begin catering to the clothing needs of children and youth. The new collections will be unveiled gradually throughout the State in the next few weeks.

“So far, we were catering only to women and men by offering traditional wear and now we will cater to the needs of children and youths with the aim of converting Co-optex into a family shop. The new effort will help our customers to walk into our showroom with his entire family,” R. Jaya, Director, Commissionerate of Handlooms and Textiles, told The Hindu on Sunday.

According to Ms. Jaya, the youth collection will be called as ‘Yuva’, while a brand name is yet to be selected for children wear that would cater to the age group of 5 to 14.

A major portion of collection would invariably be cotton. Organic dresses for the new born will be released in August. Yuva collections include kurtis, jeans, sherwanis, half pants, salwar kameez, tops, skirts, embroidery chudidhars, printed chudidhars and chungudi chudidhars. “In the Platinum Jubilee year, we will try out different combinations by opening boutiques.

The first boutique at Panagal Park will cater to children and youth and the next one will be for home furnishing, followed by Izhai. We are also planning to come out with salwar kameez (handloom) that would be priced lower than the market price,” she said.