‘Mobile Co-optex exhibition’ launched
CHENNAI: Co-optex has launched new ranges of cotton and linen shirts and fabrics for men this Deepavali.
Handlooms Minister K.K.S.S.R. Ramachandran on Tuesday inaugurated the new designs at a textiles exhibition of the latest from Co-optex at its Vanavil showroom in Teynampet. He also launched the ‘mobile Co-optex exhibition’, a bus filled with garments that would visit various localities.
The mobile exhibition would visit schools, colleges, government offices, IT parks, fairs and apartment complexes. People who did not have a Co-optex showroom in their locality would benefit from this facility, Mr. Ramachandran said.
The new ranges of men’s shirts are called Geo and Eco Linen. The cotton Geo Shirts are available in earthy hues and cost about Rs.450 each. The Eco Linen shirts are available in pastel shades and cost about Rs.350 each. Plain, striped, checked and herringbone weave shirts are on offer. Shoppers looking for something festive can check out the kurta-pyjama sets or wear the cool, laidback look with denim shirts and trousers. Women can choose from exquisite silk and cotton saris. Five-shade ‘Vanavil’ saris are to be stocked soon along with the light-and-sound saris launched earlier. Light-and-sound silk skirts are available for children at a cost of about Rs.2,800.
Co-optex has set a sales target of Rs.60 crore this season and has already generated sales worth Rs.20 crore. Handlooms secretary Vishwanath A. Shegaonkar, Handlooms Director R. Jaya and Co-optex Managing Director M.P. Nirmala participated in the exhibition.