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Coimbatore, on the silk route

M. Soundariya Preetha
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Products having Silk Mark tag from 16 states on display at the expo

Talking Silk: Coimbatore District Collector M. Karunakaran (left) and Member-Secretary of the Central Silk Board, Ishita Roy, (second left) at a stall at the Silk Mark Expo in Coimbatore on Tuesday. — PHOTO: S. SIVA SARAVANAN
Talking Silk: Coimbatore District Collector M. Karunakaran (left) and Member-Secretary of the Central Silk Board, Ishita Roy, (second left) at a stall at the Silk Mark Expo in Coimbatore on Tuesday. — PHOTO: S. SIVA SARAVANAN

It is festival season and time appropriate to add some silk to our wardrobe. Also, shopping becomes irresistible and comes without reasons when rows of stalls beckon with silk in different colours and forms.

The Silk Mark Expo in Coimbatore is one such shopper's delight, with stalls decked up with silk sarees, bed spreads, stoles, ready-to-wear garments, shirts, and handbags.

Tagged

All the products have the Silk Mark tag, ensuring they are made of 100 per cent pure silk. Apart from participants from Coimbatore, the exhibition has manufacturers from Karnataka, Jharkhand, Uttar Pradesh, Andhra Pradesh, Jammu and Kashmir, Chattisgarh, West Bengal and Orissa.

The varieties on display include Kancheepuram, Bandhini, Thanchoi, Patola, Ikkat, Tussar, Gadwal, Garhwal, Kota, crepe, Khatan, and brocaded stuff. Ishita Roy, Member Secretary of Central Silk Board, and K.S. Menon, Chief Executive of Silk Mark Organisation of India, told presspersons that manufacturers and traders from 16 states were displaying products in 59 stalls. This is the second Silk Mark expo in the city.

In an effort to promote awareness about Silk Mark among the public, the organisation has planned to organise 21 exhibitions in the country this year, of which the one in Coimbatore is the fifth one.

The exhibition was also an opportunity for the manufacturers to meet customers directly, they said.

The board had a stall to explain how silk products were made, the different kinds of silk (mulberry, eri, tasar and muga), and ‘Vanya' silk (the organisation's brand).

Coimbatore District Collector M. Karunakaran inaugurated the six-day exhibition at Suguna Kalyana Mandapam here on Tuesday.

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