S.R. Ashok Kumar

CHENNAI: Comedian Chinne Jayanth has taken up a new role: as brand ambassador for a television network.

He plays `Mylapore Muthuswamy' in promotions released by Star network and its website www.star7827. com, which has a `Muthuswamy zone'.

The character is an ingenious person who comes up with hilarious content ideas in typical Chinne Jayanth drawl.

Viren Popli, Senior Vice-President of Star Interactive Services, said, "We are pleased with the response from across the country."

More In: TAMIL NADU | NATIONAL