S.R. Ashok Kumar
CHENNAI: Comedian Chinne Jayanth has taken up a new role: as brand ambassador for a television network.
He plays `Mylapore Muthuswamy' in promotions released by Star network and its website www.star7827. com, which has a `Muthuswamy zone'.
The character is an ingenious person who comes up with hilarious content ideas in typical Chinne Jayanth drawl.
Viren Popli, Senior Vice-President of Star Interactive Services, said, "We are pleased with the response from across the country."