Staff Reporter

Awareness programme on handloom mark held

Nearly 65 lakh people are involved directly or indirectly in 35 lakh handlooms in the country

The Centre and the State have introduced many schemes to protect this sector

MADURAI: An awareness programme on handloom mark was held recently at Vandiyur.

Addressing the meeting, Aarumugam, Assistant Director, Textiles Committee, said that the textile products bearing the handloom mark would provide an assurance to the customers that they were truly hand-woven. This could increase the sales, boosting employment.

The Centre had also urged the public to support the handloom weavers, buying products that had the handloom mark. Nearly 65 lakh people were involved directly or indirectly in the 35 lakh handlooms in the country with the sector accounting for nearly 19 per cent of the textile production in India.

An official release noted that owing to the advent of industrial development and power looms, which were able to provide products at lower cost, handlooms were suffering losses resulting in unemployment.

The Centre and the State had introduced many schemes to protect this sector with handloom mark being one.

Individual weavers, master weavers and cooperative societies can enrol in the scheme.

Those registered would be given the handloom mark, which they could affix on their products to certify their quality and genuineness. The Textiles Committee, functioning under the Ministry of Textiles, is involved in creating an awareness of the schemes.

The handloom mark scheme was introduced by the Centre to help buyers distinguish between genuine items crafted by handloom weavers and poor imitations.

It also aims to promote handloom products in domestic and international markets, enhance the international marketing linkages and improve price realisation.