Staff Reporter

Students encouraged to avail themselves of facilities at the club

ERODE: Students of Kongu Arts and Science College, Erode, got an opportunity to interact with the corporate world, thanks to the platform provided by The Hindu Business Line Club.

The students listened to Gibson Vedamani, executive director, Kirtilal Kalidas, Coimbatore, and also had occasions to pose questions to him. At the inauguration of the Club on Thursday, Mr. Vedamani urged the students to make use of such opportunities because in his students days there were not many.

“We, as management students, hardly had an opportunity.

Our exposure to the corporate world was through the media,” he said.


“Today, you have plenty of opportunities and means to learn more, interact with corporate world and grow quicker and faster.”

He also asked the students to use the Club to go beyond textbooks and turn to journals, magazines and other sources to understand problems industries and companies face.


“This is important because, when you enter an industry, the world there will be very different and have very little relevance to what you studied.”

Mr. Vedamani, who has 26 years marketing experience to his credit, asked the students to be clear about their plans.

“Make a clear distinction between your job and career. Have a dream company where you want to take up a job and also have a dream position.”

He added, “And, once you have decided on your dream company and position, identify the person who is there or has reached the position to take him or her as role model.”

Continuing on the subject, he spoke on how Dhirubhai Ambani, who, while working at a petrol pump in the Gulf, dreamt of being an entrepreneur and realised the dream.

He then spoke about marketing, strategies involved therein and told the students that they need not look for a career in urban centres alone as companies were coming up rural-specific products.


“In fact, you will be surprised to know that 70 to 80 per cent of FMCG companies’ income comes from rural areas and they have exclusive strategies to deal with the market.”

R. Premanand, deputy regional manager, Circulation, The Hindu, said 1,50,000 students across the Country had benefited out of The Hindu Business Line Club. College Principal N. Rajagopal, faculty from M.B.A. department and first and second year students participated in the programme.