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Brisk sale of inverters, batteries

S. Ramesh
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Ready for sale:There is much demand for batteries and inverters in Erode, owing to the power crisis.— Photo M. Govarthan
Ready for sale:There is much demand for batteries and inverters in Erode, owing to the power crisis.— Photo M. Govarthan

Inverters and batteries are selling like hot cakes in Erode town and most other parts of the district as people are experiencing power cuts for more than eight hours a day.

The distributors of almost all the major inverter and battery brands have reported a significant jump in their sales during the last few months as the Tamil Nadu Generation and Distribution Corporation is often resorting to unscheduled power cuts.

“A few months ago, the total sales stood around 100 inverters a month. But this has now gone up to more than 400 to 500 a month,” N. Saravanan, a distributor for a few inverter brands here says.

Many dealers in the town have said that they are finding it difficult to cater to the demand for batteries and inverters. “We install at least 30 to 40 units a day. We have placed more orders for batteries and inverters with the companies, following the huge demand,” Mr. Saravanan says.

Major brands in the business and local manufacturers have increased the production and supply as the demand is expected to increase further. The power shortage had forced the people to look for inverters so that their works were not affected.

“Students are the worst affected due to the ongoing power crisis. They find it hard to prepare for their exams. We need an inverter and a battery so that the education of my children is not affected,” says C. Chandrasekaran, a resident here.

The long hours of power outage also pushed up the sale of high-end batteries that could provide improved backup. “People now prefer to buy the battery that gives long hours of backup. A significant number of customers even purchase two batteries thus ensuring backup for more than 12 hours,” S. Karthikeyan, another dealer here points out.

Despite the fact that these high-end batteries are priced above Rs. 10,000, there are a large number of takers for them, dealers say.

The upsurge in the sale of inverters and batteries has also created a demand for technicians who carry out the installation.

“I am now installing at least 10 units a day due to the huge demand. Earlier, I used to install just two to three units a day,” says R. Venkatesh, a technician here.

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