Staff Reporter

Tirupur: Knitwear manufacturers should concentrate on cutting down production costs to make the end products cheaper as pricing will play a significant role in fetching export orders in the days ahead, said Federation of Indian Export Organisations president Arumugam Sathivel.

He was inaugurating the ‘MSME (micro, small and medium enterprises) Financing and Development Project’ (MSME-FDP), a World Bank-led multi-agency funded cluster development programme (CDP) for the Tirupur knitwear cluster here on Thursday.

According to him, the CDPs are of immense help to the exporting fraternity in bringing in innovation. The MSME-FDP would be implemented over two financial years ending 2010-11 by Small Industries Development Bank of India (SIDBI) in association with Tirupur Exporters Association and Apex Cluster Development Services Private Limited, New Delhi.

B. Kiran Kumar, Deputy General Manager, SIDBI, told ‘The Hindu’ the MSME-FDP, introduced in the country on a pilot basis at Alapuzha coir cluster, Kanpur leather cluster and Pune fruits and vegetables cluster last fiscal, would address issues pertaining to skill development, cost reduction, process innovation and production efficiency. Under the project, skill enhancement training would be given to workers and promotion of ‘branding concept’ taken up.

“We will also teach knitwear units to come out with superior designs that can fetch value-addition,” Mr. Kumar said.