The fracas and the eventual reconciliation that actor-film-maker Kamal Haasan had with theatre and distributor lobby over the release of his movie ‘Vishwaroopam’ is not just restricted to big budget movies.
Small budget films, despite their growing patronage among audiences, often face insurmountable odds. While Kamal Haasan’s Rs.95-crore-budget blockbuster might open to over 500 theatres on January 25 here, the very open fight over negotiating the release of the movie on DTH platform is a reminder that several small films hardly find a space in the 1,260 plus movie screens in the State.
There are plenty of movies languishing in the cans for want of screens. Even the lucky few that still manage to get released face mountains to climb to try and even recover its production budget, let alone garner a profit.
Producer and singer S.P.B. Charan says most small films get caught in what is an “up-to” clause with distributors and theatre owners that gives a last day for screening, preventing any extended run at the theatres. “No one is willing to bet on a new horse. Once the theatres reach 60 per cent occupancy, the films are yanked out.”
Lakshmy Ramakrishnan, who directed the much-acclaimed ‘Aarohanam,’ laments this approach as well. “Multiplex audiences are open to parallel cinema. But, theatres owners are not ready to follow the trend,” she recounts her experience. “We were running to 90 per cent occupancy on the last day of our theatrical run. The movie had to be removed because we could not manage 100 per cent occupancy. This is a bit unfair because a small budget movie often builds on good word of mouth.”
Despite abundant talent in the industry, Charan feels that the industry is stuck in a rut as it is dependent on a star and formula system, one that seems to fire and misfire at equal intervals. He says the plight of small budget film-makers turns pathetic at the hands of the theatre clique. “Once you have committed the terms of release, you may have to stop short of selling your right arm and your first born. Nothing will work.”
Lakshmy Ramakrishnan says she would never forget the differential treatment some big budget films receive because of the mindsets of distributors and theatre owners. “We were running to 90 per cent occupancy, but had to end our theatrical run. But when I went to the next screen to see just how well the big budget movie others were backing was, I could count all of seven people in the hall. That movie ran for a few more weeks.”
One of the more successful small budget film producers S.Sashikant of Y Not Studios, which produced the successful ‘Kaadhalil Sothappuvathu Yeppadi,’ says it is important to create a pre-release buzz about the project to get distributors and theatre owners enthusiastic about the movie. They managed to do that with KSY by promoting the movie heavily through social networks and YouTube.