“Lectures on consumer awareness will be of no use till consumers are aware of how cautious they should be while making a purchase,” Collector D. Jagannathan said at the National Consumer Protection Day celebration.

It was organised in the conference hall of the Collectorate recently.


The Collector made an appeal to people to check the quality of their purchase, and price.

“Give priority for things that you need and avoid buying things by compromising their quality because they are cheap. Don’t get carried away by attractive advertisements. Getting a receipt for the purchase will make the shopkeepers accountable for the things you bought there,” he added.

Legal action

Mr. Jagannathan said that stringent legal action would be initiated against persons who take customers for a ride.

The Collector also gave away prizes to students who won the school and college level elocution, essay writing, drawing and other competitions organised as part the Consumer Awareness Day observance.