Atlas Jewellery will open a showroom in Coimbatore on March 23.

M. M. Ramachandran, chairman of Atlas Jewellery and Group, told presspersons here on Wednesday that the 7,500 sq.ft. outlet on Cross Cut Road here would have gold, silver, platinum and diamond jewellery. Atlas opened showrooms in Kochi and Thiruvananthapuram last year. It planned to open 100 more in India in the next five years. Majority of these would be in Tamil Nadu. It planned to open one in Tiruchi soon.

The average investment in each showroom was Rs. 115 crore (excluding the land cost). The company expected sales of Rs. 1 crore a day in each branch.

Its gold jewellery would have BIS hallmark and diamonds would have certificates. The showroom here would have different varieties, including antique, modern, temple and Singapore jewellery.

It would also have a special collection of premium watches of leading brands, kids’ play area and consultant astrologer. On Saturday, as part of the inaugural offer, gifts would be given with every purchase.

Actor Kajal Agarwal would open the showroom here.