Special Correspondent

CHENNAI: Former President A.P.J. Abdul Kalam on Wednesday called upon the business leaders to adopt sustainable development system such as Provision of Urban Amenities in Rural Areas (PURA) for overall growth and welfare of society in a financially, socially and environmentally sustainable way.

Delivering the special address on the topic ‘the face of enterprises of the 21 {+s} {+t} century' organised by the Madras Chamber of Commerce and Industry, he said the need of the hour was to have a sustainable development system that would act as ‘enabler', bring inclusive growth and integrated development to the nation and improve the living conditions of the poor.

“Most businesses have to work on the principle of putting customer and employee as the focal point for whom the enterprise exists. In my view, PURA is an excellent system to achieve this objective for growth and welfare of every spectrum of society in a financially, socially and environmentally sustainable way,” he said.

PURA

Elaborating about PURA, he said villages must be connected within themselves and with main towns and metros by physical connectivity, electronic connectivity and knowledge connectivity. These three connectivities would facilitate earning capacity leading to economic connectivity. Some of the villages in Tamil Nadu, Madhya Pradesh, Maharashtra and Andhra Pradesh have implemented PURA successfully and it would be done on a national scale across several districts of the country.

He urged the business leaders to integrate social and economic entrepreneurship for promotion of happy, peaceful, prosperous and safe societies.

The 21 {+s} {+t} century businesses and enterprises have to be driven competitively and at the same time with business practice driven by integrity. The present century demanded a new culture — profit with integrity that would lead to sustained growth.

Narrating his vision of India for 2020, Mr. Kalam urged the entrepreneurs, business leaders and management team to reorient their R&D and industrial production missions to contribute themselves for the economic development of the nation based on their choice of the sector.

“To achieve success in all the missions, it was essential to have creative leaders. Creative leaders means exercising the vision to change the traditional role from the commander to coach, manager to mentor, director to delegator and from one who demands respect to one who facilitates self-respect. For enhancing enterprise value, we need a large number of creative leaders,” he said.

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