Special Correspondent

CHENNAI: Videocon has launched a pre-paid plan that provides 990 minutes of free talk time for its users in Tamil Nadu on a monthly recharge of Rs.99.

A press note said that the “990@99” scheme offers users almost double the industry talk time average against the fixed recharge fee.

Effectively, users can make calls at rates as low as 10 paise per minute while keeping the fixed monthly bill below Rs.100. Aravind Santhanam, Videocon COO for Tamil Nadu, said that the scheme was designed on industry research that showed that the average minutes of usage (MOU) was at around 411 minutes a month.

The operator's own findings were that the segment of socially-active young earners preferred a sub-Rs.100 monthly plan that gave them ample talk time on a single recharge.