Chennai: Exnora and Cavinkare have come together to campaign for clean public toilets through a Sudham-Sugadharam-Sundaram (clean, hygienic and beautiful) programme.
As a first step, local youth will be trained in maintaining toilets in their locality. These `toilet beautifiers', a term coined by Exnora, will in turn train regular cleaners and also educate users on hygiene.
The company will maintain 100 public toilets for a month to set an example on good sanitation and hygiene. After a month of training, regular workers would take over.