Madras Advertising Club plans new course in media management
CHENNAI: Sharad Haksar's neighbours were probably not in town. Else, he would have sent them also to collect a few more metals, which seemed to have been booked in bulk for his creative shop, 1 Point Size.
1 Point Size swept Spark 2006, the Madras Advertising Club awards.
Next time onwards, the organisers would do well to have a few seats reserved right on the stage of the agency so that the function gets over a lot quicker. Or, instead of announcing awards by categories, sort them by agencies.
For example: 1 Point Size: 100 entries, 80 nominations, 30 gold, 30 silver, 20 bronze (all figures made up).
How many did you win, Sharad?
'Don't know. Not counted them yet,' he said, after the awards ceremony.
'We should have bigger agencies participating or it's no fun,' added Sharad, doing the ritual for the second year in a row: taking home the Agency of the Year prize, that is.
With 285 points, compared to 120 points, its closest competitor is Mudra - South. 1 Point Size also won awards for 'best copywriter' (Ananthanarayan), 'art director' (C.P. Sajith) and 'best brand building' (Derby).
Mudra (South) finished second, TBWA Kochi came third, followed by Orchard Chennai and Orchard Bangalore, which landed the fifth place thanks to the Air Deccan campaign, which incidentally, was also voted the Chairman's Best of Show, a new award installed this year.
'Due to their national policies, a lot of bigger agencies have not been participating, but this year we had 16 entrants, smaller promising agencies, to the awards,' said Minitha Saxena, President of the Madras Ad Club.
Among other activities this year, the club plans to come up with a new course in media management in association with the Mudra Institute of Communication, Ahmedabad, she said.
To illustrate the theme of rewarding pain with gain, the organisers came up with an innovative idea: volunteers came dressed as patients and doctors handed over the chit with the names of the winners to the presenters.
But, nurses who came up to give the results giggled, patients limped with the wrong feet, some simply overacted and most of the details went unnoticed as the pretty girl in the red sari, a volunteer who brought in the metals, distracted the audience. The noisy crowd cheered every time she walked in.
After Sharad, that mystery girl surely took home the best of compliments that evening.