CHENNAI: In comes Madhavan as one of the characters in two video games developed by Paradox Studios Limited.
The company recently released two mobile game titles featuring `Maddy' as their lead character.
The dashing actor who is currently shooting for Mani Ratnam's Guru was at the function to release the games.
He said he looked forward to connecting with his fans through the gaming platform.
`Madhavan's MIG' game will feature the actor make a reprise of his Rang De Basanti pilot's role but the points will be for not crashing.
In the other game titled `Madhavan', the player will have to help the actor get to the premiere of his latest movie evading the paparazzi.
At the launch of the games, Paradox CEO Salil Bhargava said celebrity-based games have gone down well with the public and that the company wanted to extend its partnership to more actors.
Paradox has been developing games for wireless devices, apart from single and multi-player games for PC, web and allied platforms since 2001.
The games will be available on Reliance's Mobile World service. For more details on the game company visit www.paradox-studios. com