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ENGROSSED: Woman see trading in equity market as a viable option to invest money. PHOTO: K. GANESAN
ENGROSSED: Woman see trading in equity market as a viable option to invest money. PHOTO: K. GANESAN

T. Saravanan

MADURAI: The time is 9.30 a.m. and the mobile phone keeps ringing in one of the flats in an apartment. Immediately, a middle-aged woman rushes to pick it up to see the day's tips and buy list from her share broking office. She is in a hurry to finish off her household chores as the market trends have to be watched n satellite television.

This has become a routine now in most of the apartments in the city. Women venturing into stock trading was considered a taboo not so long ago. But definitely not now, as most of the husbands motivate and encourage their spouses to indulge in trading in the capital market.

Housewife Thajunnisa Shajjan, who actively participates in share business at least four to five hours a day, feels proud that she could contribute her mite to the family. "Trading gives me enormous confidence. Now I think independently and my knowledge on current and world affairs has improved tremendously. Though it was my husband who inspired me into this venture, now I am in a position to advise him on better options."

George Fernandez, Regional Manager of Geojit Financial Services Limited, one of the share broking companies offering scores of services, says, "Women participating in the equity market is not new as such. It is quite common in metropolises. But what astonishes me is the level of awareness among women in tier-II cities, especially after the market boomed to 12000 points."

"Initially, it was the husbands who took their spouses to the terminals and taught them the nuances. Now, we get more women enrolments through references. Equity or commodity, women clients easily interact among themselves and share their experiences. Thereby their knowledge on trading has improved by leaps and bounds and they are in a position to assess the market trend well in advance," he explains.

Most of the women, who successfully trade in the equity market, are in the age group of 35 to 55 years.

Housewife M. Damayanthi says investing in share market is a viable option. "I started trading just months ago, but I see good money in this business. Compared to the rates offered on fixed deposits by financial institutions, the amount you gain through effective trading is definitely better. It provides me a good source of income. I easily earn a minimum of Rs.3000 to Rs.4000 a month."

In most of the apartments, share market has become the focal point of discussion among women.

Employed women too show a keen interest in trading. As the share broking establishments see good future in attracting more women, they conduct awareness meetings on investment opportunities in share market. Some of them are even planning campaigns in association with voluntary organisations.

Women feel that trading in equity market is a wonderful opportunity to spend their time usefully and a venture that builds on their confidence to make them independent.

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