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Foodking chief enters poll fray

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AIMING HIGH: E.Sarath Babu, founder and chief executive officer, Foodking Private Limited, with his mother Deepa Ramani, at Madipakkam on Friday. —
AIMING HIGH: E.Sarath Babu, founder and chief executive officer, Foodking Private Limited, with his mother Deepa Ramani, at Madipakkam on Friday. —

Special Correspondent

Sarath Babu will contest as an Independent from South Chennai Lok Sabha constituency

“It was during the Mumbai terror attacks that I decided to enter electoral politics”

TAMBARAM: His mother sold idlis from the family’s modest house on Bajanai Koil Street in Madipakkam to send him to school.

The 30-year-old youth later walked through the portals of two premier educational institutions, set up his own venture with just Rs. 2,000 as capital and now heads the firm that employs more than 200 people across five cities.

And on Friday, he took another bold step which, in his own words, was to reach out to jobless youth.

E. Sarath Babu, founder and chief executive officer, Foodking Private Limited, on Friday formally announced his decision to contest as an independent candidate from the South Chennai Lok Sabha constituency.

“It was during the Mumbai terror attacks that I took the decision to plunge into electoral politics in order to reach out to more people across society,” he said.

Mr. Sarath Babu said it was time for “all of us to not just aspire for developmental politics, but witness it for real.”

“We need educated and selfless youth to drive this country to the next developmental phase.

“Youth with dynamic personalities should come forward with courage and get into active politics,” he said.

To make good use of technology

Asked how he planned to reach out to the more than 11 lakh voters during elections, he replied that he had been speaking to several thousand people in the past three to four months and that he would make good use of technology, by remaining in contact with his voters through the internet and mobile phone.

Friends’ support

A number of his friends from school and college, including those from Indian Institute of Management, Ahmedabad, were with him to support him during campaigning.

Born on November 10, 1978, Mr. Sarathbabu, the third among the four children of Elumalai and Deepa Ramani, studied B.E. Chemical Engineering in BITS Pilani, before joining Polaris, where he worked for over a year.

He later went to the IIM in Ahmedabad.

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