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Beginning with message of conservation

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ECO-FRIENDLY START: Kongunadu Munnetra Peravai’s candidate from Coimbatore Lok Sabha constituency E.R. Eswaran performing a puja for River Noyyal at Kooduthurai in Coimbatore on Thursday to launch his election campaign.
ECO-FRIENDLY START: Kongunadu Munnetra Peravai’s candidate from Coimbatore Lok Sabha constituency E.R. Eswaran performing a puja for River Noyyal at Kooduthurai in Coimbatore on Thursday to launch his election campaign.

K.V. Prasad

Kongunadu Munnetra Peravai launches campaign with yagna to clean Noyyal River

COIMBATORE: It was the most unlikely of all places where an election campaign could have begun. But, the nascent Kongunadu Munnetra Peravai’s general secretary and Coimbatore Lok Sabha constituency candidate E.R. Easwaran chose Kooduthurai, the origin of River Noyyal, to begin his campaign here on Thursday. (The party was launched in February this year by the Kongu Vellalar Gounder Peravai.)

After performing a yagna to revive the glory of the Noyyal as the lifeline of the Kongu region and taking a pledge along with his party colleagues to clean the polluted river, Mr. Easwaran said cleaning the river would be the first task if he won the elections. The Avanashi-Athikadavu Scheme to recharge ground water was another commitment high in the list of priorities.

“Siruthuli (a public initiative) did a lot to revive the Noyyal and conserve other water resources. But, we need the Government’s involvement in this area. So, conservation of water resources needs to be brought into our campaign agenda,” he said.

Pointing at the clear water flowing at the river’s point of origin, Mr. Easwaran said: “The river got polluted after Selvapuram because of the discharge of effluents from dyeing units. If it is clean, we can create a healthy Coimbatore and also a strong agricultural economy.”

Infrastructure and economic development of Coimbatore were the other key promises of the Peravai. “Coimbatore has been neglected for long in terms of infrastructure development. Though the Government’s focus was on Coimbatore for sometime, it has now shifted to Madurai,” Mr. Easwaran alleged. “We have formed an infrastructure committee that is drawing up plans on how the facilities for the public can be improved.”

The party also claimed that it had worked out schemes that could help overcome the impact of power shortage on the industries and agriculture. “We do not believe in grabbing publicity by merely staging protests over power shortage. We have entered politics in this region to offer people another option over the two major Dravidian parties (Dravida Munnetra Kazhagam and All India Anna Dravida Munnetra Kazhagam),” he said. “And, we are entering the fray with very clear schemes for development. The party has been examining all the problems in the district and looking at ways to solve these.”

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