CHENNAI: On a day when the total number of positive A(H1N1) cases rose to 154, the State Health Department chalked out strategy to take the attack against the virus to the next level by launching a media campaign to spread awareness among the public and physicians.
Four spots have been prepared for release on television. These have been funded by the State government. The importance of communicating key facts about the A(H1N1) virus to allay panic among people was stressed at a high-level meeting of health officials called by Health Minister M.R.K. Panneerselvam. It was at the meeting that the campaign materials – CDs and posters – were released.