Staff Reporter

MADURAI: Choices formed the basis for any innovative strategy, according to S.A. Ayer, former chairman of O&M India.

He inaugurated ‘Candhai,’ marketing cub of the Thiagarajar School of Management here on Wednesday. Mr. Ayer said that the ability to convert data into meaningful and viable information was very important.

Integral part

‘Candhai’ was an integral part of the urban imagination and formed the oldest commercial activity of man.

It was popular in Europe and its cultural importance was well known, said Manikam Ramaswami, correspondent.

K. Venugopal, Joint Editor, The Hindu-Business Line, in his keynote address, took cues from the rapidly growing mass media industry and gave ideas on how marketers could use it.