Special Correspondent

CHENNAI: Dorma India, a wholly owned subsidiary of Germany-based Dorma GmbH, on Monday appointed the Zak Trade Fairs and Exhibitions as its events and brand manager.

A memorandum of understanding was signed by Dorma India Managing Director V.R. Ramesh and Zak Trade Fairs and Exhibitions Managing Director Syed Zakir Ahmed in the presence of Christoph Jacob, Director, Emerging Markets, Dorma.

Mr. Ramesh told reporters that the Chennai-based Zak group would handle publicity and events related to promotion of Dorma brand and products for the next three years. “Dorma is the world leader in door controls, movable walls, automatic door systems and glass fittings and accessories. In India, it has been providing turnkey consultancy to big projects in the premium segment. Last year, Dorma India netted revenue of €20 million, and plans to touch €100 million in the next six-seven years,” Mr. Ramesh said.

A first

Mr. Ahmed said it was Zak’s maiden foray into brand management.