CHENNAI: The Tamil Nadu Handloom Weavers’ Co-operative Society (Co-optex) plans to revive traditional silk and cotton saris featuring innovative and delicate designs developed decades ago.
To begin with, the Koranadu, Muppagam and Kandangi Chetttinadu silk saris, the Vilandai cotton sari and the Jardosy-Kundan sari with surface ornamentation will be revived, and the collections released during Navarathri.
“We are trying to regain the lost market share by reviving the designs of traditional silk and cotton saris that have become more or less extinct. These saris have been lying unused for years together, as they carry sentimental values. By bringing them into the open, we are reviving the design. Moreover, it gives us an opportunity to provide employment to the order-starved weavers,” Co-optex Special Officer and Managing Director M. P. Nirmala told The Hindu on Wednesday.
The objective is twin fold: Co-optex officials and weavers get to see the design and the owner gets back the sari along with Rs. 2,000 for letting the design to be reproduced. Last year, Co-optex officials got hold of 49 designs. This year too, Co-optex will accept the saris till December 31, and the best design will get a special prize.
Co-optex has appointed four designers at the field level to suggest improvements in design and change in colour combination to weavers.