M. Soundariya Preetha

By having effective communication tool, units can improve productivity

Nortel will offer communication solution package jointly with Airtel, a service provider

76 lakh SMBs in India, employing about 22 million people, are critical contributors to economy

Coimbatore: Coimbatore, being a manufacturing hub, has several small and medium-scale businesses (SMB), and the units adopt technology quickly.

That is perhaps why Nortel has decided to launch a pilot project for SMBs here this week, offering communication technology and solution packages designed for the manufacturing and textile units.


Explaining the benefits of the package, E. R. Ashok Kumar, Director, Enterprise SMB Business of Nortel, said that be it a multi-branched or single office, the unit can have customised voice technology services in their phones such as sending group SMSs at the press of a button, auto voice attendance feature, etc with this package.

“By reducing communication cost and having an effective communication tool, the units can improve productivity and save on costs,” he said.

Nortel will offer the communication solution package to the SMB units here jointly with Airtel, a service provider.

“This is a package where we will offer vertical-specific communication technology and solution,” he said.

Small and medium-scale businesses are becoming the life line of India.

For every major company, there are several vendors, suppliers. The biggest challenge for them is technology adoption.

“Now-a-days business is global and in the competing countries the industries use technology to grow faster,” he said. The 76 lakh SMBs in India, employing about 22 million people, “are critical contributors for the Indian economy.”


When communication had become imperative for all businesses, these units needed specific solutions and products that would be cost-effective, affordable, and adaptable too.

Nortel now offered networking, communication and security solutions to the SMBs.

The package offers newer services such as virtual private network, simple broadband solutions and wireless solutions.

It already had about 250 customers here and targeted to enrol about 500 companies during the two-month pilot project.

The target groups were companies with an annual turnover of Rs. 25 crore - Rs. 100 crore and Rs. 100 crore - Rs. 250 crore.

It would extend consultancy services to understand the needs of the customers and also provide a maintenance contract.

Based on the success, Nortel would give such vertical-specific communication technology solutions to eight clusters by the end of this fiscal.

The company had identified 32 clusters across the country such as steel ancillary units in Visakhapatnam, diamond industry in Surat, and poultry in the Salem belt, as potential client bases for the package.