“India specific” campaigns, more air services a part
India is among the STB’s top five travel markets
Board expresses interest to work with Kollywood
CHENNAI: It’s destination Singapore now. The Singapore Tourism Board (STB) recently launched “India specific” promotional campaigns to attract Indians looking to visit Singapore.
The Singapore Tourism Board (STB) is working closely with Tourism Malaysia to promote tourism in the two cities, Kiran Bhandari, Area Director, Southern India, Sri Lanka and Maldives, STB, said.
India has found a place within the STBs top five global travel markets. “We attach great importance to the Indian market and more so for South India because of its proximity and historical ties with Singapore, Mr. Bhandari said.
He added that India ranked fourth in the number of tourists visiting Singapore. Indonesia topped the list, with China coming in second and Australia third.
The tourist traffic to Singapore was all set to go up with increased air connectivity between Chennai and Singapore and due to the Indian population’s high disposable incomes, Mr. Bhandari explained.
“We are ready to work closely with the Tamil film industry. There are quite a few exotic locales where Kollywood can look to shoot,” he said. Mr. Bhandari, an Indian national who studied in Singapore before returning to Chennai, promises a “rewarding experience for the whole family”. The Singapore Visitors Centre is located at Isphani Centre.