N. Anand

They will have latest designs, colour combinations

Last year, it recorded sales of Rs. 31.17 crore

CHENNAI: Thirubuvanam, a small village near Kumbakonam that has made a name for itself in silk saris after Kancheepuram, is likely to repeat its success in producing ‘Chola’ silk ties.

For the last few months, hundreds of weavers of Thirubuvanam Silk Handloom Weavers’ Co-operative Society have been imparted training in the art of making silk ties by the Handlooms and Textiles department.

Expanding portfolio

“Though we have been weaving silk saris for many years, we thought it fit to expand our product portfolio to keep the looms swinging throughout the year.

Home furnishings and silk ties were some of the products tried by our weavers at the training centre.

Eventually, silk ties scored over others,” Co-operative Society Joint Director and Special Officer S. Prakasham told The Hindu.

Stating that they are the first ones to weave silk ties in the State, Mr. Prakasham said the ‘Chola’ silk ties would have the latest designs and colour combinations and they would come in fine quality. They were priced at Rs. 480 apiece and were expected to flood the market very soon. Around 50 looms had been allocated for this purpose.

According to Mr. Prakasham, Thirubuvanam is the biggest cooperative society in the State that has 12 showrooms and 25 franchisees. Around 2,300 weavers rely on 1,600 active looms and their average earnings are Rs. 150 a day.

It is also the first co-operative society to bag ISO 9001:2000 certificate.

“Last year, we recorded sales income of Rs. 31.17 crore through 30,000 silk saris that were priced between Rs. 3,000 and Rs. 45,000 a piece. The current year target is Rs. 36 crore and we hope to achieve Rs. 40 crore easily. During the first three months of the current year, we sold saris worth Rs. 6 crore as against Rs. 4.5 crore last year,” he added.

Instant hit

“Thirubuvanam saris are woven like Kancheepuram saris. However, it is folded like an angavasthiram to have an extended life. But, we wanted the society to move away from it. The silk ties are already an instant hit and Handicrafts, Handloom Export Corporation has placed orders for it,” said M.P. Nirmala, Special Officer and Managing Director, Cooptex.