Staff Reporter

Al Hathboor can use Lyric Lab’s brand name

Support staff to be provided

Coimbatore: Lyric Labs India here has entered into a memorandum of understanding with Al Hathboor Group of Dubai to promote content localisation services in the Middle East and North African markets.

According to a release, the MoU was signed by V.R. Sasidar, Chief Executive, Lyric Labs India, and Abdulla Saif Al Hathboor, Chairman and Managing Director, Al Hathboor Group, in Dubai.

The MoU entails Lyric Labs, which is engaged in content localisation and multilingual publishing needs of various industries, permitting Al Hathboor to use Lyric Lab’s brand name in the Middle East market for promoting content localisation services. Lyric Labs will also extend its support to Al Hathboor Informatics, a subsidiary of Al Hathboor group, in promoting the similar services in the above mentioned markets.

“We have developed certain proprietary service business models for clients looking for native, accurate and low cost translation services. We desire to promote this service around the globe through strategic business partners with sound local presence. The present tie-up will help us achieve this goal,” Mr. Sasidar said.

Al Hathboor would expand its business plan by including the translation, software and content localisation services to its business portfolio and offer the same to its potential customers in the Middle East and Northern African.

Lyric Labs would also be responsible for the quality and deliverables regarding the content / software localisation business.

Lyric Labs would provide support staff for an initial period of six months. Training to the representatives of Al Hathboor in the software support and technicalities of the business would be offered if required.