Special Correspondent

Move to target children; 10 gm of milk peda for Re. 1

SALEM: Lip-smacking sweet 'burbis' from Salem 'Aavin' are up for grabs from Saturday.

After having smelt sweet success through its traditional products of ghee, butter, milk powder, 'mysore pak' and flavoured milk, which almost all Aavins in the State are preparing and selling, the Salem Aavin has hit upon the novel idea of selling coconut 'burbis,' 'pista burbis' and chocolate 'burbis' in 250 and 500 kg packets.

Experimental sale

Apart from that it also has decided to target children who have a die-hard craving for toffees. "Just for Re 1, we are going to give them a 10 gram of 'milk peda' and these three 'burbis," said the Managing Director K. Maharabooshnam. The decision was taken following an "experimental sale'' in retail shops and Aavin outlets a few days back.

"The response to our sweets and particularly among the tiny-tots is very encouraging." These sweets are going to hit the stalls and shops in retail in good packets and will last 15 days.

Technical knowledge

Can these sweets be hygiene and packed as per the packaging norms? "Yes, we have the adequate technical knowledge to preserve milk-based products," he said. Collector A. Sukumaran launched the inaugural sale here.