VILLUPURUAM: The Tamil Nadu Cooperative Milk Producers’ Federation, which supplies Aavin products, should extend its operations to areas such as Marakkanam and the Kalvarayan Hills in the district, Collector R. Palanisamy has said.
He was speaking at the seventh general body meeting of the Villupuram-Cuddalore unit of the Federation here.
Mr. Palanisamy said the performance of certain cooperative milk producers’ societies attached to Aavin was found not satisfactory. He called upon higher officials of Aavin to work with dedication and determination to activate all cooperative milk societies to improve production and quality. They had the responsibility to promote the brand name for which they had to instil confidence among consumers about quality of products, he said.
Mr. Palanisamy noted that the State government had recently increased the sale price of milk; in tune with this, Aavin ought to ensure the quality of its milk.
In the auditing report for the financial year 2003-04, certain shortcomings were pointed out.
Therefore, the officials had the responsibility to set things right, he added.
Strategies such as increasing the number of head of cattle, grazing area, fodder yield and so on could be adopted to improve milk production.