In this jewellery manufacturing hub, Akshaya Tritiya has become an annual occasion that sees the launch of new jewellery designs, and gold products. Jewellers gear up for the day, study the customer responses and stock jewellery accordingly.
Customers consider it as the auspicious day of the year to buy gold and hence, sales go up manifold. Earlier, it used to be just purchase of a gold coin or small jewellery. However, now, several customers make huge investments in jewellery on Akshaya Tritiya, which falls on May 6 this year.
Many jewellery shops here have started taking advance booking of jewellery for delivery on the Akshaya Tritiya Day. Shops are kept open for longer hours, special counters are formed for sale of specific jewellery, and some even send out mails to their customers about the new designs for the year.
Kishore G. Paramasivan, Chief Operating Officer of Kirtilal Kalidas, says antique designs and light weight jewellery are some of the most preferred purchases. Buyers like light weight jewellery as they can purchase more. Among gold coins, the preference is for four and eight gram coins. According to D. Badrinath of Kota Jewellers, several outlets launch new products. May and June are the best months for purchase of jewellery every year.