The Association of Voluntary Blood Donors (AVBD), Odisha, has decided to promote blood donation among college students during 2014.

It had successfully conducted 53 blood donation camps in 52 weeks in Ganjam district in 2013.

This was declared by the AVBD at a programme organised to celebrate the success in the district, at Ralaba on the outskirts of the city on Sunday.

A seminar on techniques of donor motivation was organised on the occasion.

Voluntary Blood Donation (VBD) consultant for Odisha Pradipta Panigrahy, Berhampur MLA R.C. Chyaupatnaik, Mayor K. Madhavi, and Gopalpur MLA Pradeep Panigrahy attended the programme.

In all, 80 camp organisers and motivators, who had played a major role in the success of the AVBD project in Ganjam district, were honoured on the occasion. Vignan Institution, where the highest number of units were collected, was among them.

The others were 20 rural organisers. They included persons such as Panchanan Khatua of Rambha, who had organised seven camps in the rural areas, Monaoranjan Samantray of Patrapur, who could motivate and arrange three camps, and Pratap Chandra Patra of Balipadar, who organised four camps.

In his address, the Berhampur MLA advised the AVBD to arrange blood donation camps in every ward of the BMC. Concurring with the view, the Mayor promised to extend all support to the AVBD in its endeavour.

In 2013, the AVBD had collected 2,120 units in Ganjam district and handed them over to the blood bank at MKCG Medical College and Hospital, said project chairman Rajanikanat Boxi and co-project chairman A.S.N. Gupta.

They hoped that their attempt to promote blood donation among college students during this year would be equally successful.

Through the year-long blood donation campaign in 2013, camps were promoted in the rural areas and unconventional locations.

Blood donation camps were held in temples, houses of interested families, and during social and family gatherings. The AVBD activists tried to motivate devotees visiting temples to donate blood as an act of virtue.

In 2013, they were successful in collecting 2,120 units in 53 camps in Ganjam district