In order to help in promoting the Bengali film industry in Bangladesh, the Federation of Indian Chambers of Commerce and Industry announced on Thursday the launch of the second chapter of the Media and Entertainment Business Conclave (MEBC) East here.

The second chapter of MEBC will focus on building a bridge between global entertainment business conglomerates and their Indian counterparts.

“This time, we are trying to take this platform beyond borders. We will target the Bangladeshi audience for the promotion of the Bengali film industry. People in West Bengal and Bangladesh have a similar culture and language, so we are trying to bring both nations together on one platform,” said film director Rituparno Ghosh.

The second edition will also commemorate the memorable occasion of 100 years of Indian cinema.

“As we are celebrating 100 years of Indian Cinema this year, we will felicitate celebrated legendary artistes of the film industry in the eastern region, during the launch of the second edition of MEBC,” Mr. Ghosh said.

Pointing out the uniqueness and importance of the platform, Mr. Ghosh said, “It’s a good opportunity for the industry to explore its global links. We need to find business possibilities and regulatory regimes in different countries.”

Prosenjit Chatterjee, Convenor, MEBC East, said, “We will hold various sessions on media and entertainment, a screenwriting workshop, and a digital filmmaking workshop. The launch of the Yash Chopra Fellowship for talented filmmakers will also be a part of the second edition of MEBC.”

“Through MEBC, we will set up a platform to bring business and creative talent in the eastern region together,” Mr. Chatterjee said.

“The synchronisation of talent and business will aim to form an essential link between the East and the rest of the country for the promotion of eastern-region films,” he added.