BHUBANESWAR: Cellular phone service provider Reliance Communication on Wednesday said it launched exclusive content of Lord Jagannath and the world famous Ratha Yatra on Reliance Mobile World. “Jagannath Rath Yatra’ has been created in the ‘Hot n New’ section of Reliance Mobile World, through which Reliance CDMA mobile subscribers can download ring tones, wallpapers, videos, animation and other content on Lord Jagannath and the chariot festival,” the company said in a release.

Devotional songs

Reliance Communication also added over 100 popular Oriya devotional songs on Lord Jagannath in its exhaustive collection of caller tunes while introducing two music boxes, through which the customers can download a pack of four popular Jagannath bhajans.