NEW DELHI: Art lovers scouting for indigenous crafts can now shop for a cause at the fortnight-long second national tribal crafts expo titled "Aadishilp" that was inaugurated at Dilli Haat here on Wednesday.
Organised by Tribal Cooperative Marketing Development Federation of India Limited (TRIFED), a national-level organisation engaged in economic development of tribals, the expo intends to provide marketing support to tribal artisans who belong to the disadvantaged segments of society.
The expo aims to provide a platform for tribal artisans to showcase their rich and ethnic art and crafts and also give them a chance to interact with the discerning urban customers to understand their preferences, tastes and adapt their products accordingly.
In addition to tribal art and crafts, the expo is a holistic representation of tribal culture. It not only showcases the exquisite craftsmanship of tribals but also offers people an opportunity to savour their lip-smacking exotic dishes and enjoy their music and dance.
From metal, terracotta and textile to bamboo, jewellery and forest products, the expo has on display a wide array of items created painstakingly by tribal artisans from across the country.
Giving visitors an opportunity to watch their deft fingers at work, the expo promises a thrilling, enlightening and educative experience for all and sundry. During the expo, the experience gathered by the artisans will not remain confined to them.
They will share their experiences at the expo with others in their areas and encourage them to create beautiful marketable products.
Basically an attempt to support the individual efforts of tribal artisans so that they can sustain their art and crafts, the expo is expected to provide them with a livelihood-generating opportunity.
As part of its initiative to promote tribal art, TRIFED has been organising Tribal Artisan Mela, where it has been inviting artisans from different parts of the country and deputing its merchandising team to visit the fair and pick items that can be marketed through its outlets.