Young film-makers Resul Pookutty, Aishwarya Dhanush, Onir, and Gauri Shinde while sharing their views on the new advances in film-making, said the biggest challenge which the industry faced right now was to bring audiences to the cinema halls.

Mr. Pookutty, whose film is being showcased at the on-going 43rd International Film Festival of India (IFFI), said on Thursday: “Over the years many things changed in Indian cinema industry and it is the collective endeavour to enhance the space even further”.

Onir, director of My Brother Nikhil , and I Am , said: “Independent cinema is something that we are still discovering. Every day we are experimenting with content which is not available en mass. Today, the biggest challenge in front of the industry is to create films which are for the audience. We need to give them a brand of cinema which gives them something to think about; and something to take back with them.

Gauri Shinde of English Vinglish said that “whatever talks back is cinema” for her.

“Any visual presentation which makes me think and ponder upon is cinema in real for me,” said Gauri.

Aishwarya Dhanush, known for directing a film like 3 which had the hit song Kolaveri Di , said the aim of her cinema was to reach people. She said that her endeavour was to seek to create such a content which tugs the heart of the audience and gives them a thought about what they had just witnessed.