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Rapid Metro sells branding rights of station to a bank

Staff Reporter
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The sixth metro station of the Rapid Metro Gurgaon Limited (RMGL), the first fully privately-funded metro rail system of the country, has been formally opened to commuters.

The branding rights for the station have been bagged by IndusInd bank for five years, making it the first and the only metro station in the country to be named and branded by a bank.

The metro station, which has now been pre-fixed with the name of the bank, is in the heart of Cybercity and houses Cyber Hub and many other key commercial establishments of Gurgaon. The station runs parallel to National Highway-8 and is visible to commuters from the highway. There are two foot over bridges at the station – while one branches off towards the Gateway Tower, the second connects to Cyber Hub. The length of these bridges is 85 metres towards the Ship building and 120 metres towards the Cyber Hub.

The metro station, which is an example of transit mode of advertising in India opted by a bank, has an aesthetic and artistic feel to it as the interiors and exteriors of the station don the brand colours conveying the inherent brand values of the Bank. The illustrations at the station have brought alive the heritage of one of the oldest civilisations of the world – the Indus Valley Civilisation – from where the bank derives its name and inspiration.

Speaking on the occasion, RMGL Managing Director and Chief Executive Officer Sanjiv Rai said his company was very happy to have received an overwhelming positive response from corporates on the branding model.

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