After getting consumers to suggest ideas to save electricity, power distribution company BSES will soon target schools to come up with their own ideas for saving energy. The power company claims its campaign, “My cool idea”, launched last May which encouraged consumers to share their ideas and suggestions to reduce power consumption and promote energy conservation has been successful and taking the initiative to school will bring in more results.

“Consumers have been very forthcoming with suggestions for saving energy. In the past eight months we have received close to a thousand suggestions from consumers, of which the best ones were even printed in the newsletter that is shared with our 28 lakh consumer base,” said an official.

“We are now drawing out a plan to take the initiative to schools, so that the energy saving campaign can have a wider reach. Energy conservation is the need of the hour and awareness about it is the key. And the best method of spreading awareness about this growing international concern is to catch them young,” said the official.

The company said the suggestions and tips that it receives from consumers are shared with residents' welfare associations to seek their support. “These simple steps not only help conserve electricity but also save money for consumers in the long run. For instance allowing natural light in instead of lighting bulbs during the day time, switching off lights while watching TV at home, putting plants on roof tops to act as shields against heat, unplugging cell phone chargers,” the official said.