Civil society group Action Aid launched a six-month-long campaign against gender discrimination and violence against women and girls here on Tuesday.

The Beti Zindabad Abhiyaan (Long Live Daughter Campaign) will generate awareness about the declining child sex ratio and violence against the fair sex.

At a function marking the launch of the campaign at Jawahar Kala Kendra here, students of five government and private schools resolved to act as “attentive gatekeepers” to stop discrimination and violence against girls in their families and neighbourhood.

The students presented short plays and other cultural items with the message to end gender discrimination and develop an atmosphere to challenge violence.

Action Aid regional coordinator Shabnam Aziz said the campaign will help evolve an atmosphere against female foeticide and reverse the trend of decrease in the number of girls. The drive will also challenge patriarchal mindset and greed visible in the society, she added.

Addressing the ceremony, State Commission for Protection of Child Rights chairperson Deepak Kalra said the boys and girls involved in the campaign must act as ambassadors for removal of discrimination. She also called for vigorous action to deal with the serious challenge posed on the gender front in the society.

Organisations such as Save the Children, Baal Adhikar Sajha Manch, Alarippu, Taraqqi Sansthan and Pravaah were also present.