With an aim to attract more visitors to the country by improving cleanliness and hygiene at tourist destinations, Tourism Minister K. Chiranjeevi on Wednesday launched the “Clean India” campaign at world heritage site Taj Mahal.
The 17th Century marble mausoleum, which has been adopted by ONGC, is the second site to be covered under this project. The first one was Qutub Minar in the national Capital which was adopted by the India Tourism Development Corporation in June 2012.
“The Clean India campaign has been initiated by the Ministry of Tourism with the objective to increase tourist arrivals to the country and to improve the quality of services and provide a hygienic environment in and around tourist destinations across the country,” the Minister said here.
As a part of its corporate social responsibility, ONGC has taken up the maintenance of the Taj Mahal complex. This will include providing drinking water facilities, cleaning, providing uniform signage in and around the premises, placing of garbage bins, various repair/replacement work, management and garbage clearance, landscaping, tourist help-desks and deployment of volunteers for better management.
Besides Taj Mahal, ONGC will adopt five other monuments — the Ellora and Elephanta Caves in Maharashtra, Red Fort in Delhi, Golkonda Fort in Hyderabad, and Mahabalipuram in Tamil Nadu.
ONGC will directly fund the work covered under the campaign to Archaeological Survey of India. “Tourism is the most understated and under-utilised industry in the country. We at ONGC spend about Rs. 400-500 crore on CSR activities, which is about 2 per cent of our profit,” ONGC CMD Sudhir Vasudeva said.