National Geographic Channel launches “Preserve Our Planet” movement to commemorate Earth Day
NEW DELHI: To commemorate Earth Day, National Geographic Channel has launched “Preserve Our Planet” movement to emphasise its commitment towards preservation, exploration and education of the world we live in.
In partnership with the British Council and Madi Design, the channel has started a six-day-long celebration to highlight the current state of our planet. The “Nat Geo Eco Week” is exhorting television viewers to contribute their bit towards preserving Mother Earth from environmental degradation. Its series of on-ground activities started on April 17.
Described as a carbon neutral event, the channel is making a commitment to plant a tree for each person attending the exhibition. Besides a photography exhibition that is a compilation of National Geographic Channel’s images highlighting climate change, a two-day “Green Film Festival” will showcase award-winning films on global warming – “Electric Water Taxi” (Monday), “Earth Report: State of Our Planet” (Monday), “Human Footprint” (Tuesday) and “Six Degrees” (Tuesday).
The six-day festival concludes with a “Green Fashion Show” on Earth Day (Wednesday) that will bring together country’s top-notch fashion designers including Ritu Kumar, Rajesh Pratap Singh and Raghavendra Rathore under one platform to showcase their ecologically responsible collections.
Rajesh Pratap Singh, who is Indian ambassador in promoting our clothes overseas, says: “I will come up with special type of organic cotton collection that is hand woven and hand spun. I have used environment-friendly material. Fashion is a good vehicle for communication. Not just designers but also bankers and people from different walks of life should contribute to the noble cause.”
During the fashion show, Kakoli Banerjee of Satya Jyoti Trust who also won the prestigious award at the “Paris Ethical Fashion Week”, will also showcase her collection along with renowned UK-based designer Mark Liu with the revolutionary “Zero Waste Collection – Singularity Point” for autumn winter 2009/2010.
Speaking at the launch in the Capital this past week, British Council Director Rod Pryde said: “We are pleased to partner with National Geographic Channel for the Eco Week because we think we can have a really exciting event that is absolutely at the cutting edge of fashion and what is going on in the world.”
Speaking about the eco-friendly initiative, Nikhil Mirchandani of National Geographic Channel said: “Through the Eco Week we want to sensitise our viewers to the fact that no environmental issue stands on its own. It is time to change, to think and act towards preserving our planet as even the smallest things count, whether it is buying ethically produced products or recycling waster or simply turning the light off before leaving a room.”
The channel will also air critically-acclaimed film on the Earth Day including “Seed Hunter”, “Strange Days On Planet Earth: Oceans – Dangerous Catch”, “Strange Days on Planet Earth: Oceans--Dirty Secrets” and “Extreme Ice”.