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New vistas in retail management

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OVER TO THE FUTURE: There are phenomenal possibilities in the great Indian retail bazaar.
OVER TO THE FUTURE: There are phenomenal possibilities in the great Indian retail bazaar.

Kunal Diwan

NEW DELHI: The booming retail sector in India is predicted to generate close to eight million jobs in the next seven years. To enable students to tap this potential goldmine of employment, the Foreign Trade Development Centre (FTDC) has launched a Centre for Retail Management (CRM) to train graduates as well as undergraduates for jobs at front-end and back-end retail functions. The courses are intended to develop a high level of competence in the students who wish to embark on careers in retail as sales team managers, store managers, visual merchandiser, merchandiser, promotional and advertisement executives, retail operations managers and category managers.

FTDC-CRM is supported by its parent body FTDC, a premier institute that has been providing quality international business education since 1991. Backed by a team of 31 professionals, academicians and industry associates, FTDC is also registered with the International Trade Centre, Geneva, for its export promotion activities. The institute has a strong base of 21,000-strong alumni. The institute presently operates at four centres in Delhi, National Capital Region and Jaipur.

As FTDC-CRM Director Aseem Bhatia puts it, “The paucity of retail space of big cities has led major players to hunt for tier-two and tier-three cities. Thus the retail industry will help in generating employment in smaller satellite towns like Ghaziabad, Meerut, Modinagar, Hapur and Faridabad. Moreover, the unorganised market sector is transforming into an organised retail industry. The booming Indian retail industry needs trained people, and in order to bridge the demand-supply gap special education has to be imparted to the retail workforce in the areas of supply chain management, retail promotion and customer relation management. The courses at FTDC-CRM are structured to develop the functional and behavioural competencies of participants who want to undertake retail as a career.”

FTDC-CRM’s programmes train students in the concepts of visual merchandising, store design and layout at their unique retail resource centre. Case studies, role plays and situational analysis further empower students to hone their communication and marketing skills, thereby providing the industry with the much needed skilled manpower.

These centres of retail management provide two courses. While the three-month introductory course is aimed at students who want to start right away in their careers, the six-month course has been crafted to suit the needs of senior positions in the retail sector. Both courses have been developed in close consultation with the industry and Indian Institute of Management professors.

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