With a large part of its election campaign strategy being crippled due to implementation of the model code of conduct, the Aam Aadmi Party has shifted, for now, its complete focus on door-to-door meetings.
This change in strategy has come after the party was forced to remove two of its most visible tools of advertising – the advertisements from the omnipresent auto-rickshaws and the hoardings that had come to dot the houses of its volunteers and supporters – in the wake of the model code coming into effect. Even the posters at the party’s Connaught Place office have been removed.
The party has almost entirely shifted its focus on personal interaction. Party leaders said door-to-door campaigns have been intensified as it will help maintain its popularity.
“There is a negative side to the fact that a large part of our campaign strategy is not functional at the level of voluntary advertisements. But the positive side is that door-to-door campaign has no match. Exploiting our volunteer strength, the door-to-door campaign is going on in its full possible potential,” said an AAP leader.
The door-to-door meeting is also compensating for the fact that several party jan sabhas had to be cancelled due to absence of prior permission from the agencies concerned.
“To organise a meeting one needs to have prior permission from the civic body, fire department, traffic and then that NOC is supposed to be submitted to the Returning Officer who in turn gives permission for the meetings. After our plea with the EC, the Commission directed that there has to be a single window mechanism to take permission in the District Election Office itself having the representatives of all these agencies,” said an AAP leader, adding that single window permission mechanism is yet to be activated in the DEO offices.